From the blog

Audience research, explained

June 20, 2026 · 5 min read

How to Find Your Audience's Pain Language on Reddit (Without Getting Banned)

The exact method for mining Reddit threads to find the phrases your customers use when they're frustrated — and how to use that language in your copy.

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June 10, 2026 · 4 min read

Why Forums Beat Surveys for Understanding Your Customers

Surveys tell you what customers think. Forums show you what they feel. The difference determines whether your copy converts or just informs.

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